This is the official website of Elmer Boutin - Marketing Technologist, SEO Professional, Online Reputation Management Consultant and Speaker on Digital Marketing Topics.
Elmer's Next Speaking Event - Pubcon Austin
I'm happy to let the 2 or 3 of you who read about me here that I will be presenting at the next Pubcon event in Austin, Texas on February 21, 2018. My session will be "Entity Optimization" and I will present an updated version of the same deck I shared in Vegas last November. I've learned a few new things since November, and I'm glad to be able to share them.
I will also be moderating a session on Accelerated Mobile Pages in which Elena Legeros from Google will be presenting. This should also be an interesting session.
I'm very happy to announce that I will, once again, be a judge for the US Search Awards. This is my 3rd year on the panel and it is quite an honor to be selected to be on the panel. The US Search Awards will be presented in Las Vegas on October 9, 2019 during the week of Pubcon.
Have you considered entering? Do you have some amazing work in the area of SEO, PPC and content marketing? If you do, consider entering. Get details here: https://www.ussearchawards.com/ .
One of the great parts of being a judge is seeing the excellent work others are doing in our industry. Some of the work is quite impressive, indeed. In order to win, your project really needs to be the best of the best.
Here's a hint: The best entries are the ones that give the most details. Don't be shy and don't skimp on the numbers. If you can't share because of client confidentiality agreements, then you might not want to waste your time. But, if your clients are on board - share the great work you d…
Nearly 3 years ago I made a move back to Metro Detroit to take on the opportunity to be Director, Organic Search (SEO) assigned to GTB. I was a "hybrid" employee in that I worked for one WPP agency, Rockfish, but was permanently assigned to a WPP sister agency. It was, and still is, a great opportunity to go back home to the Detroit area after living in Texas most of my adult life. It's great to be closer to friends and family around Michigan. To be sure, I still miss friends and family in Texas; and, I do sometimes question my sanity for moving back north when I'm shoveling snow and thinking about warmer climes around Austin. Still, it's been great and the future looks bright.
At the end of 2017, Rockfish merged with VMLY&R. When that happened, I lost a lot of connection with my "real" employer. It wasn't due to anything in particular - and it certainly wasn't the people because VMLY&R has a great culture and everyone was most welcoming…