Elmer on the Business of Digital Podcast

I was very gratified to have been invited to be a guest on the Business of Digital podcast hosted by Dave Rohrer and Mat Siltala. The whole thing got started by an online conversation on LinkedIn with school friend, Steve Cernak, about potential antitrust action against Google in the US.

Steve is an antitrust attorney based in Ann Arbor, Michigan, and had a great explanation of antitrust issues in the US and how Google may be a "monopoly" but not a "monopolist." There is a distinction between the two that makes a big difference in how companies are viewed from an antitrust perspective.

I invite you to listen in on the conversation over on the Business of Digital podcast website; it's informative and entertaining. You might also wish to subscribe because Mat and Dave share some great information.

Elmer's Next Speaking Event - Pubcon Pro 2018

Here's a discount code you can use to get 20% off your registration if you sign up before October 1, 2018: rc-7784420. 

I am very happy to announce that I have been invited to present at Pubcon Pro Las Vegas, which will be happening October 16-18, 2018 in ... where else ... fabulous Las Vegas.

I will be presenting in 2 sessions:

International SEO Strategy - on the panel with me will be Michael BonfilsSchema and Featured Snippets - with co-presenter Casey Markee I will also be moderating 2 other sessions: Sustainable SEO with panelists Jake Bohall, Duane Forrester and Stephanie WallaceScaling SEO to Large Sites with panelists Stephan Spencer and Chris Boggs All 4 of these panels are going to be excellent - and well worth attending just on their own.
I have also, once again, been selected as a judge for the US Search Awards which will be presented in a special event on Wednesday evening of Pubcon week. This is the third time I've been part of the judging panel. It is not o…

Elmer's Next Speaking Event - Pubcon Florida 2018

I'll be attending Pubcon Florida 2018, which will be held April 10-12, 2018 at the Greater Fort Lauderdale Convention Center in Fort Lauderdale, FL. I'll be presenting in one session and moderating two others. Here are the details:

I will share an updated version of my Entity Optimization for Google and Bing presentation. I've learned a few things since my last presentation in February that I'll be sharing. This session will be held on Thursday, April 12th at 11:10amOn Wednesday, April 11th at 11:10 I will moderate a session with Eric Enge of Stone Temple Consulting in which he will talk on Technical SEO. This should prove to be an excellent hour for anyone who wants to up their game on Technical SEO topicsThe second session I'll moderate will be on Thursday, April 12th at 2:20pm. In this session, Ann Smarty will do a presentation entitled "Link Building Through Relationship Building." If you're looking to up your game on link building, this will be t…

Working To Update Automotive Schema Definitions

Since a lot of the work I do revolves around the auto industry, one of my goals is to help extend definitions to automotive tagging. The current Schema tagging definitions are great, but there are certainly still opportunities to make them better. As I mentioned in my previous post, leveraging structured data tagging is going to be critical to future success in Organic Search.

The way to do this is to join the Automotive Ontology Group on

If you are involved in website optimization for the auto industry, please consider joining in this effort. Head on over to the Automotive Ontology Group website and sign up. You have to first create an account on if you don't already have one.

Pubcon Austin 2018 Wrapup - Schema Was The Theme for the Day

On February 21, 2018 I, once again, had the honor to do a presentation at a Pubcon event. In this case, it was the 1-day local event in Austin, TX. It was great to meet up with other experts in the digital marketing community, swap stories and ideas and learn from some of the best in the business.

Of all the great presentations I sat in on, one central theme seemed to surface throughout the day: Website owners need to get going on Structured Data tagging. As I said in my presentation, "You need to make your new, favorite website.

The first mention of structured data tagging was from Google's Gary Illyes during his kickoff keynote. He said several things regarding Schema, but the most important thing was that "Schema is here to stay," and he strongly encouraged website owners to start leveraging that. He even mentioned that some types of content, such as job listings and recipes, wouldn't even rank if it wasn't marked up with Schema.

Here's a r…