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Elmer's Speaking Appearances in 2020

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Updated: March 9, 2020.

2020 is going to be a busy year for me as far as speaking engagements go. I'm very excited to share what I have confirmed so far this year.

I presented at Pubcon Austin in February. Yes, that's already passed. But, if you missed me there, please consider joining me at Pubcon Florida. I will be presenting on a panel with Veronica Romney in which I'll talk about earning people's attention and she will talk about converting them afterwards.

Due to concern about the COVID-19 virus in Florida, Pubcon Florida has been postponed. Stay tuned - I'll update when the dates are announced.

Next I will be in Kansas City presenting at Digital Summit, which will happen May 13-14, 2020 in Overland Park, Kansas. I will be presenting on a Human-centered and data-driven approach to SEO content strategy. This is an updated version of the presentation I did last October at Digital Summit Detroit.

The next stop on my tour will be Austin again. This time I'll b…

Starting A New Chapter with GTB

Nearly 3 years ago I made a move back to Metro Detroit to take on the opportunity to be Director, Organic Search (SEO) assigned to GTB. I was a "hybrid" employee in that I worked for one WPP agency, Rockfish, but was permanently assigned to a WPP sister agency. It was, and still is, a great opportunity to go back home to the Detroit area after living in Texas most of my adult life. It's great to be closer to friends and family around Michigan. To be sure, I still miss friends and family in Texas; and, I do sometimes question my sanity for moving back north when I'm shoveling snow and thinking about warmer climes around Austin. Still, it's been great and the future looks bright.

At the end of 2017, Rockfish merged with VMLY&R. When that happened, I lost a lot of connection with my "real" employer. It wasn't due to anything in particular - and it certainly wasn't the people because VMLY&R has a great culture and everyone was most welcoming…

US Search Awards Judging Panel

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I'm very happy to announce that I will, once again, be a judge for the US Search Awards. This is my 3rd year on the panel and it is quite an honor to be selected to be on the panel. The US Search Awards will be presented in Las Vegas on October 9, 2019 during the week of Pubcon.

Have you considered entering? Do you have some amazing work in the area of SEO, PPC and content marketing? If you do, consider entering. Get details here: https://www.ussearchawards.com/ .

One of the great parts of being a judge is seeing the excellent work others are doing in our industry. Some of the work is quite impressive, indeed. In order to win, your project really needs to be the best of the best.

Here's a hint: The best entries are the ones that give the most details. Don't be shy and don't skimp on the numbers. If you can't share because of client confidentiality agreements, then you might not want to waste your time. But, if your clients are on board - share the great work you d…
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I'm very happy to announce that I will be presenting at the Pubcon Pro digital marketing conference in Las Vegas October 7-10, 2019.

I don't yet know what topics my presentations during the main conference will be. I do know that I will be in the Local Search Pubcon Masters Group training session with Joe Laratro on Monday, the day before the main conference begins.

I'll post an update as I get more information.

Elmer on the Business of Digital Podcast

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I was very gratified to have been invited to be a guest on the Business of Digital podcast hosted by Dave Rohrer and Mat Siltala. The whole thing got started by an online conversation on LinkedIn with school friend, Steve Cernak, about potential antitrust action against Google in the US.

Steve is an antitrust attorney based in Ann Arbor, Michigan, and had a great explanation of antitrust issues in the US and how Google may be a "monopoly" but not a "monopolist." There is a distinction between the two that makes a big difference in how companies are viewed from an antitrust perspective.

I invite you to listen in on the conversation over on the Business of Digital podcast website; it's informative and entertaining. You might also wish to subscribe because Mat and Dave share some great information.