Nearly 3 years ago I made a move back to Metro Detroit to take on the opportunity to be Director, Organic Search (SEO) assigned to GTB. I was a "hybrid" employee in that I worked for one WPP agency, Rockfish, but was permanently assigned to a WPP sister agency. It was, and still is, a great opportunity to go back home to the Detroit area after living in Texas most of my adult life. It's great to be closer to friends and family around Michigan. To be sure, I still miss friends and family in Texas; and, I do sometimes question my sanity for moving back north when I'm shoveling snow and thinking about warmer climes around Austin. Still, it's been great and the future looks bright.
At the end of 2017, Rockfish merged with VMLY&R. When that happened, I lost a lot of connection with my "real" employer. It wasn't due to anything in particular - and it certainly wasn't the people because VMLY&R has a great culture and everyone was most welcoming to me. But, as things evolved with the businesses, relationships with clients and my work it became apparent that the hybrid approach wasn't the best way to move forward. A change was needed, and it happened this past weekend.
Now, I am an employee of GTB. My title change, and I'm getting my paycheck from a different part of WPP, but nothing else has really changed. I'm staying in Metro Detroit and will keep doing what I've been doing for nearly 3 years now.
Here's to the next chapter!
This is the official website of Elmer Boutin - Marketing Technologist, SEO Professional, Online Reputation Management Consultant and Speaker on Digital Marketing Topics.
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