Elmer currently works at GTB as SEO Director and specializes in search engine optimization (SEO). Prior to joining GTB, he was Director of Search Strategy at Rockfish and was the practice lead for Online Reputation Management in addition to heading up SEO efforts for many of their clients. Before that, he was Webmaster for Wilsonart International where he was involved in everything from social media to server administration to web application development.
Elmer advocates that Strategy, Content, IT and other Marketing groups work together to have the best possible digital marketing efforts and thus benefit the enterprise. He also believes it's important for everyone to develop themselves as leaders, to learn to be the best they can be at whatever they do.
In this space, Elmer draws upon his vast and diverse experience to offer you advice how to do your work better. Although he slants towards web marketing topics, many of the articles here have applications in many different fields.
- is a veteran of the U.S. Army (14 years in the Military Intelligence Corps)
- Understands Czech and German
- holds an amateur radio license (KB5NJU)
- is married
- has three great adult kids
- and plays the bass
Opinion Disclaimer: The opinions expressed on this web site are Elmer's and do not necessarily reflect those of his employer or anyone else.
Advertising Disclaimer: Advertisements on this web site are chosen by Elmer because he believes they are good companies to do business with. If you have a problem with a company you saw advertised on this site, please let Elmer know.
Elmer recommends books via a Widget from Amazon.com. If you purchase a book via the link in that widget he does get a small commission. If you don't feel this is appropriate, go to Amazon (or any other book seller) directly and make your purchase.
From time to time you will find book or product reviews in this space. If those items were given to Elmer at no cost, that fact will be disclosed within the review.