Elmer's Next Speaking Event - Pubcon Florida 2018

Pubcon Florida 2018 - Learn More - Earn More

I'll be attending Pubcon Florida 2018, which will be held April 10-12, 2018 at the Greater Fort Lauderdale Convention Center in Fort Lauderdale, FL. I'll be presenting in one session and moderating two others. Here are the details:

  • I will share an updated version of my Entity Optimization for Google and Bing presentation. I've learned a few things since my last presentation in February that I'll be sharing. This session will be held on Thursday, April 12th at 11:10am
  • On Wednesday, April 11th at 11:10 I will moderate a session with Eric Enge of Stone Temple Consulting in which he will talk on Technical SEO. This should prove to be an excellent hour for anyone who wants to up their game on Technical SEO topics
  • The second session I'll moderate will be on Thursday, April 12th at 2:20pm. In this session, Ann Smarty will do a presentation entitled "Link Building Through Relationship Building." If you're looking to up your game on link building, this will be the session for you
Special Surprise
From now until April 1st, you can use discount code rc-4770120 at checkout and save 20% on registration. 

Working To Update Automotive Schema Definitions

Since a lot of the work I do revolves around the auto industry, one of my goals is to help extend definitions to automotive Schema.org tagging. The current Schema tagging definitions are great, but there are certainly still opportunities to make them better. As I mentioned in my previous post, leveraging structured data tagging is going to be critical to future success in Organic Search.

The way to do this is to join the Automotive Ontology Group on W3C.org.

If you are involved in website optimization for the auto industry, please consider joining in this effort. Head on over to the Automotive Ontology Group website and sign up. You have to first create an account on W3C.org if you don't already have one.

W3C Automotive Ontology Group website screen shot

My Next Chapter with WrightIMC

On to the next chapter in my career! Today is my first day with WrightIMC - a Dallas, Texas-based full service digital marketing agency. I&...