Talk at Southwestern Michigan College - Modern Marketing Careers

Southwestern Michigan College Logo

Early in October I had the privilege to give a presentation to students at Southwestern Michigan College in Dowagiac, MI about careers in digital marketing. This opportunity came from a conversation I had with my friend, Scott, who is Dean of Arts and Sciences at the school. He asked me "What is is exactly that you do?" As I described my job to him, he told me that I needed to come to talk to the students about it. Of course, I readily agreed.

One of students did a very nice writeup of the talk, which you can check out on their website.

Comments

Post a Comment

Popular posts from this blog

Elmer's Next Speaking Event - Pubcon Florida 2018

Image
I'll be attending Pubcon Florida 2018, which will be held April 10-12, 2018 at the Greater Fort Lauderdale Convention Center in Fort Lauderdale, FL. I'll be presenting in one session and moderating two others. Here are the details:

I will share an updated version of my Entity Optimization for Google and Bing presentation. I've learned a few things since my last presentation in February that I'll be sharing. This session will be held on Thursday, April 12th at 11:10amOn Wednesday, April 11th at 11:10 I will moderate a session with Eric Enge of Stone Temple Consulting in which he will talk on Technical SEO. This should prove to be an excellent hour for anyone who wants to up their game on Technical SEO topicsThe second session I'll moderate will be on Thursday, April 12th at 2:20pm. In this session, Ann Smarty will do a presentation entitled "Link Building Through Relationship Building." If you're looking to up your game on link building, this will be t…
Read more

Book Review: "Jab, Jab, Jab, Right Hook" by Gary Vaynerchuck

Image
I've been following Gary Vaynerchuck online for several years now, but I hadn't yet read any of his books. It wasn't until I heard an interview with him by Chris Hogan on the EntreLeadership podcast about his newest book that I decided to give him a read. I'm glad I did.

The first part of Jab, Jab, Jab, Right Hook covers some basics of getting online and telling your story in a compelling way. The key, according to Vaynerchuck, is not to shout your "right hooks," or calls to action, over and over. Rather, he describes looking at the art of adding value to your customers over and over again without asking for anything. He compares this "jabbing" to the strategy boxers use in order to get their opponents to drop their guards. When the time is right, they come in with the right hook and, hopefully, knock them out. You, as a marketing storyteller, need to time your jabs (informational value adds) and your right hooks (calls to action for purchases or w…
Read more

Elmer on the Business of Digital Podcast

Image
I was very gratified to have been invited to be a guest on the Business of Digital podcast hosted by Dave Rohrer and Mat Siltala. The whole thing got started by an online conversation on LinkedIn with school friend, Steve Cernak, about potential antitrust action against Google in the US.

Steve is an antitrust attorney based in Ann Arbor, Michigan, and had a great explanation of antitrust issues in the US and how Google may be a "monopoly" but not a "monopolist." There is a distinction between the two that makes a big difference in how companies are viewed from an antitrust perspective.

I invite you to listen in on the conversation over on the Business of Digital podcast website; it's informative and entertaining. You might also wish to subscribe because Mat and Dave share some great information.
Read more