Judging the US Search Awards

US Search Awards 2017 - Official Judge
As part of this year's Pubcon experience, I was invited to judge the US Search Awards. This was my first time acting as a judge in this type of event, and I found it quite interesting and educational.

The main thing I learned from this experience: There are a lot of great people and teams doing some amazing work. It was very interesting to get outside my work bubble and see some of the work others are doing. Some of it is quite excellent.

Of course, I can't tell you about all the details, but you can see the short lists on the US Search Awards website. I attended the event a couple years ago when Rockfish was up for an award and can say that the organizers put together an excellent evening.

The US Search Awards will be held on Wednesday, November 8, 2017 starting at 6:30pm at the TI. If you're interested in going, there are still tickets available.

Comments

Post a Comment

Popular posts from this blog

Starting A New Chapter with GTB

Nearly 3 years ago I made a move back to Metro Detroit to take on the opportunity to be Director, Organic Search (SEO) assigned to GTB. I was a "hybrid" employee in that I worked for one WPP agency, Rockfish, but was permanently assigned to a WPP sister agency. It was, and still is, a great opportunity to go back home to the Detroit area after living in Texas most of my adult life. It's great to be closer to friends and family around Michigan. To be sure, I still miss friends and family in Texas; and, I do sometimes question my sanity for moving back north when I'm shoveling snow and thinking about warmer climes around Austin. Still, it's been great and the future looks bright.

At the end of 2017, Rockfish merged with VMLY&R. When that happened, I lost a lot of connection with my "real" employer. It wasn't due to anything in particular - and it certainly wasn't the people because VMLY&R has a great culture and everyone was most welcoming…
Read more

Book Review: "Jab, Jab, Jab, Right Hook" by Gary Vaynerchuck

Image
I've been following Gary Vaynerchuck online for several years now, but I hadn't yet read any of his books. It wasn't until I heard an interview with him by Chris Hogan on the EntreLeadership podcast about his newest book that I decided to give him a read. I'm glad I did.

The first part of Jab, Jab, Jab, Right Hook covers some basics of getting online and telling your story in a compelling way. The key, according to Vaynerchuck, is not to shout your "right hooks," or calls to action, over and over. Rather, he describes looking at the art of adding value to your customers over and over again without asking for anything. He compares this "jabbing" to the strategy boxers use in order to get their opponents to drop their guards. When the time is right, they come in with the right hook and, hopefully, knock them out. You, as a marketing storyteller, need to time your jabs (informational value adds) and your right hooks (calls to action for purchases or w…
Read more

US Search Awards Judging Panel

Image
I'm very happy to announce that I will, once again, be a judge for the US Search Awards. This is my 3rd year on the panel and it is quite an honor to be selected to be on the panel. The US Search Awards will be presented in Las Vegas on October 9, 2019 during the week of Pubcon.

Have you considered entering? Do you have some amazing work in the area of SEO, PPC and content marketing? If you do, consider entering. Get details here: https://www.ussearchawards.com/ .

One of the great parts of being a judge is seeing the excellent work others are doing in our industry. Some of the work is quite impressive, indeed. In order to win, your project really needs to be the best of the best.

Here's a hint: The best entries are the ones that give the most details. Don't be shy and don't skimp on the numbers. If you can't share because of client confidentiality agreements, then you might not want to waste your time. But, if your clients are on board - share the great work you d…
Read more