On Day 3 of Pubcon Vegas 2017 I sat in on a session on Reputation Management with Matt Craine and Tony Wright presenting. Here are the notes I took during the presentations.
Reputation Management for CEOs & Their Businesses (AKA: Your LinkIn profile probably STILL sucks) - Matt Craine
Your brand is not what YOU think it is - it's what THEY think it isIt's not about ownershipWhat is their impression of you and your brand?It's about your presale relationship with your customerEveryone is a stalkerWhen you meet someone in a business context, people are searching for you and your brandYou (CEO or business owner) now represent the company's brandMake sure your LinkedIn profile is complete and up-to-dateChange your LinkedIn visibility settings so those who are not logged in can see youMake sure to claim your business' LinkedIn profileKeep it updatedUse current imagesOnly 6 out of 10 customers visit a local company's website when researching for a purchaseAudit your…
I'm very happy to announce that I will, once again, be a judge for the US Search Awards. This is my 3rd year on the panel and it is quite an honor to be selected to be on the panel. The US Search Awards will be presented in Las Vegas on October 9, 2019 during the week of Pubcon.
Have you considered entering? Do you have some amazing work in the area of SEO, PPC and content marketing? If you do, consider entering. Get details here: https://www.ussearchawards.com/ .
One of the great parts of being a judge is seeing the excellent work others are doing in our industry. Some of the work is quite impressive, indeed. In order to win, your project really needs to be the best of the best.
Here's a hint: The best entries are the ones that give the most details. Don't be shy and don't skimp on the numbers. If you can't share because of client confidentiality agreements, then you might not want to waste your time. But, if your clients are on board - share the great work you d…
I'm very happy to announce that I will be presenting at the Pubcon Pro digital marketing conference in Las Vegas October 7-10, 2019.
I don't yet know what topics my presentations during the main conference will be. I do know that I will be in the Local Search Pubcon Masters Group training session with Joe Laratro on Monday, the day before the main conference begins.