I've been following Gary Vaynerchuck online for several years now, but I hadn't yet read any of his books. It wasn't until I heard an interview with him by Chris Hogan on the EntreLeadership podcast about his newest book that I decided to give him a read. I'm glad I did.
The first part of Jab, Jab, Jab, Right Hook covers some basics of getting online and telling your story in a compelling way. The key, according to Vaynerchuck, is not to shout your "right hooks," or calls to action, over and over. Rather, he describes looking at the art of adding value to your customers over and over again without asking for anything. He compares this "jabbing" to the strategy boxers use in order to get their opponents to drop their guards. When the time is right, they come in with the right hook and, hopefully, knock them out. You, as a marketing storyteller, need to time your jabs (informational value adds) and your right hooks (calls to action for purchases or w…
The way to do this is to join the Automotive Ontology Group on W3C.org.
If you are involved in website optimization for the auto industry, please consider joining in this effort. Head on over to the Automotive Ontology Group website and sign up. You have to first create an account on W3C.org if you don't already have one.
I'm very happy to announce that I will be presenting at the Pubcon Pro digital marketing conference in Las Vegas October 7-10, 2019.
I don't yet know what topics my presentations during the main conference will be. I do know that I will be in the Local Search Pubcon Masters Group training session with Joe Laratro on Monday, the day before the main conference begins.