Coming Soon

This will soon be the official website of Elmer Boutin. Stay tuned!

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Starting A New Chapter with GTB

Nearly 3 years ago I made a move back to Metro Detroit to take on the opportunity to be Director, Organic Search (SEO) assigned to GTB. I was a "hybrid" employee in that I worked for one WPP agency, Rockfish, but was permanently assigned to a WPP sister agency. It was, and still is, a great opportunity to go back home to the Detroit area after living in Texas most of my adult life. It's great to be closer to friends and family around Michigan. To be sure, I still miss friends and family in Texas; and, I do sometimes question my sanity for moving back north when I'm shoveling snow and thinking about warmer climes around Austin. Still, it's been great and the future looks bright.

At the end of 2017, Rockfish merged with VMLY&R. When that happened, I lost a lot of connection with my "real" employer. It wasn't due to anything in particular - and it certainly wasn't the people because VMLY&R has a great culture and everyone was most welcoming…
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Hey Hey, My My (SEO Can Never Die)

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For all of those who think SEO is dead, here's a song for you ...

Sung to the tune of "Hey Hey, My My (Into The Black)"  as performed by Neil Young(Amazon Affiliate Link) - with appropriate apologies

 Hey hey, my my
SEO can never die
There's more to the searchin' than meets they eye

Hey hey, my my
My my, hey hey
SEO is here to stay
As long as folks are searchin'
We'll make a way
My my, hey hey

Out of the blue, and into the black
You paid for links and that got you banned
And once you're gone, it's hard to come back
When you're out of the blue and into the black

The King is gone, but he's not forgotten
This is the story of Alta Vista
It's better to burn out, Google never sleeps
The King is gone, but he's not forgotten

Hey hey, my my
SEO can never die
Long as there is searchin'
We're lookin' for eyes
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