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Book Review: "Jab, Jab, Jab, Right Hook" by Gary Vaynerchuck
I've been following Gary Vaynerchuck online for several years now, but I hadn't yet read any of his books. It wasn't until I heard an interview with him by Chris Hogan on the EntreLeadership podcast about his newest book that I decided to give him a read. I'm glad I did.
The first part of Jab, Jab, Jab, Right Hook covers some basics of getting online and telling your story in a compelling way. The key, according to Vaynerchuck, is not to shout your "right hooks," or calls to action, over and over. Rather, he describes looking at the art of adding value to your customers over and over again without asking for anything. He compares this "jabbing" to the strategy boxers use in order to get their opponents to drop their guards. When the time is right, they come in with the right hook and, hopefully, knock them out. You, as a marketing storyteller, need to time your jabs (informational value adds) and your right hooks (calls to action for purchases or w…
The first part of Jab, Jab, Jab, Right Hook covers some basics of getting online and telling your story in a compelling way. The key, according to Vaynerchuck, is not to shout your "right hooks," or calls to action, over and over. Rather, he describes looking at the art of adding value to your customers over and over again without asking for anything. He compares this "jabbing" to the strategy boxers use in order to get their opponents to drop their guards. When the time is right, they come in with the right hook and, hopefully, knock them out. You, as a marketing storyteller, need to time your jabs (informational value adds) and your right hooks (calls to action for purchases or w…
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