This was a session about on-site search. The session was aimed more to enterprise clients, rather than WordPress optimization. Here are some notes I took during the presentations:
Dave Lloyd from Adobe
Unsuccessful experiences hurt your business - and this can affect your bottom lineOn-site search is a great way to keep your customers happy4 steps to make on-site search better:Start with creating a search box on your siteEncourage visitors to searchAmazon puts their search at the top of the page, makes it easier for customers to find and use itLook for how users are trying to search and solve for their troublesAssist visitors using linguistics or predictive searchAgain, make it easier for them to searchLook for terms that will make it easy for first-time visitors to your siteUse paid, organic and other search query data to educate youLook at synonyms and missspellingsUse auto-complete as a great tool - and don't "set and forget" - update regularlyFilter results with refine…
I was very gratified to have been invited to be a guest on the Business of Digital podcast hosted by Dave Rohrer and Mat Siltala. The whole thing got started by an online conversation on LinkedIn with school friend, Steve Cernak, about potential antitrust action against Google in the US.
Steve is an antitrust attorney based in Ann Arbor, Michigan, and had a great explanation of antitrust issues in the US and how Google may be a "monopoly" but not a "monopolist." There is a distinction between the two that makes a big difference in how companies are viewed from an antitrust perspective.
I'm very happy to announce that I will, once again, be a judge for the US Search Awards. This is my 3rd year on the panel and it is quite an honor to be selected to be on the panel. The US Search Awards will be presented in Las Vegas on October 9, 2019 during the week of Pubcon.
Have you considered entering? Do you have some amazing work in the area of SEO, PPC and content marketing? If you do, consider entering. Get details here: https://www.ussearchawards.com/ .
One of the great parts of being a judge is seeing the excellent work others are doing in our industry. Some of the work is quite impressive, indeed. In order to win, your project really needs to be the best of the best.
Here's a hint: The best entries are the ones that give the most details. Don't be shy and don't skimp on the numbers. If you can't share because of client confidentiality agreements, then you might not want to waste your time. But, if your clients are on board - share the great work you d…