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Book Review: "Jab, Jab, Jab, Right Hook" by Gary Vaynerchuck

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I've been following Gary Vaynerchuck online for several years now, but I hadn't yet read any of his books. It wasn't until I heard an interview with him by Chris Hogan on the EntreLeadership podcast about his newest book that I decided to give him a read. I'm glad I did.

The first part of Jab, Jab, Jab, Right Hook covers some basics of getting online and telling your story in a compelling way. The key, according to Vaynerchuck, is not to shout your "right hooks," or calls to action, over and over. Rather, he describes looking at the art of adding value to your customers over and over again without asking for anything. He compares this "jabbing" to the strategy boxers use in order to get their opponents to drop their guards. When the time is right, they come in with the right hook and, hopefully, knock them out. You, as a marketing storyteller, need to time your jabs (informational value adds) and your right hooks (calls to action for purchases or w…
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At the end of 2017, Rockfish merged with VMLY&R. When that happened, I lost a lot of connection with my "real" employer. It wasn't due to anything in particular - and it certainly wasn't the people because VMLY&R has a great culture and everyone was most welcoming…
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Thou Shall Prosper - The Ten Commandments For Making Money has been on my list to read for quite some time now. I first heard it mentioned on The Dave Ramsey Show and the author, Rabbi Daniel Lapin, has also been interviewed on the EntreLeadership podcast. I recently got caught up on this part of my reading list and very much enjoyed taking in some "old fashioned," but very relevant wisdom. As my friend Alan K'necht pointed out in his book, The Last Original Idea, "... there is nothing new under the sun."

While the ideas Rabbi Lapin shares in this work are based on very old wisdom, they still translate very well into modern times. Throughout it all, misconceptions and bad ideas about business are busted and replaced with good ideas.

As the title suggests, the book is broken down into 10 "commandments," and each one builds on the others to make it rather compelling:
Believe in the Dignity and Morality of BusinessExtend the Network of Your Connections to…
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