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This will soon be the official website of Elmer Boutin. Stay tuned!

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Starting A New Chapter with GTB

Nearly 3 years ago I made a move back to Metro Detroit to take on the opportunity to be Director, Organic Search (SEO) assigned to GTB. I was a "hybrid" employee in that I worked for one WPP agency, Rockfish, but was permanently assigned to a WPP sister agency. It was, and still is, a great opportunity to go back home to the Detroit area after living in Texas most of my adult life. It's great to be closer to friends and family around Michigan. To be sure, I still miss friends and family in Texas; and, I do sometimes question my sanity for moving back north when I'm shoveling snow and thinking about warmer climes around Austin. Still, it's been great and the future looks bright.

At the end of 2017, Rockfish merged with VMLY&R. When that happened, I lost a lot of connection with my "real" employer. It wasn't due to anything in particular - and it certainly wasn't the people because VMLY&R has a great culture and everyone was most welcoming…
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I'm very happy to announce that I will be presenting at the Pubcon Pro digital marketing conference in Las Vegas October 7-10, 2019.

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Thou Shall Prosper - The Ten Commandments For Making Money has been on my list to read for quite some time now. I first heard it mentioned on The Dave Ramsey Show and the author, Rabbi Daniel Lapin, has also been interviewed on the EntreLeadership podcast. I recently got caught up on this part of my reading list and very much enjoyed taking in some "old fashioned," but very relevant wisdom. As my friend Alan K'necht pointed out in his book, The Last Original Idea, "... there is nothing new under the sun."

While the ideas Rabbi Lapin shares in this work are based on very old wisdom, they still translate very well into modern times. Throughout it all, misconceptions and bad ideas about business are busted and replaced with good ideas.

As the title suggests, the book is broken down into 10 "commandments," and each one builds on the others to make it rather compelling:
Believe in the Dignity and Morality of BusinessExtend the Network of Your Connections to…
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