I've been following Gary Vaynerchuck online for several years now, but I hadn't yet read any of his books. It wasn't until I heard an interview with him by Chris Hogan on the EntreLeadership podcast about his newest book that I decided to give him a read. I'm glad I did.
The first part of Jab, Jab, Jab, Right Hook covers some basics of getting online and telling your story in a compelling way. The key, according to Vaynerchuck, is not to shout your "right hooks," or calls to action, over and over. Rather, he describes looking at the art of adding value to your customers over and over again without asking for anything. He compares this "jabbing" to the strategy boxers use in order to get their opponents to drop their guards. When the time is right, they come in with the right hook and, hopefully, knock them out. You, as a marketing storyteller, need to time your jabs (informational value adds) and your right hooks (calls to action for purchases or w…
Here are some notes I took during the SEO Audits session with Alan Bleiweiss and Bill Hartzer.
Bill Hartzer: SEO Audits from An Agency Perspective
Four basic steps to the audit Before You Begin - information neededAccess to the website and log file dataGoogle AnalyticsGoogle Search ConsoleBing Webmaster ToolsHistory - What SEO has been done in the pastList of Domains owned and controledList of CompetitorsAnything else (catchall)Gather DataReview content on the site and how the site is rankingLook at the data from analytics and website consoles (GSC/BWT)Save the data in places that make it easy to retrieve, crunch and reviewLook for subdomainsUse Screaming Frog, and don't forget to adjust the memory settings if the site is larger than 100K pagesWebsite log files can show you error issues that you can't see anywhere elseDon't forget to look at off page items like inbound links and suchUse WebPageTest.org to find issues with site download time issuesAnalyzeLook for obvious prob…
On February 21, 2018 I, once again, had the honor to do a presentation at a Pubcon event. In this case, it was the 1-day local event in Austin, TX. It was great to meet up with other experts in the digital marketing community, swap stories and ideas and learn from some of the best in the business.
Of all the great presentations I sat in on, one central theme seemed to surface throughout the day: Website owners need to get going on Structured Data tagging. As I said in my presentation, "You need to make Schema.org your new, favorite website.
The first mention of structured data tagging was from Google's Gary Illyes during his kickoff keynote. He said several things regarding Schema, but the most important thing was that "Schema is here to stay," and he strongly encouraged website owners to start leveraging that. He even mentioned that some types of content, such as job listings and recipes, wouldn't even rank if it wasn't marked up with Schema.