Barry Schwartz is certainly a leader in the digital marketing world. Not only is he the CEO of Rusty Brick, he is also the person behind Search Engine Roundtable and the news editor of Search Engine Land. Barry is often the first person to share important news in the world of search, making him an important person to follow online.
Given his prominence and fame online, some might find it surprising that he is most often the one who takes out the trash at the Rusty Brick offices. If you're one of those who is surprised at this, you shouldn't be. Barry is demonstrating real servant leadership in action. When his team is busy doing more productive work, Barry is taking care of business by making sure menial tasks don't get in the way.
Granted, he admits that taking out the trash is a great way to get away from his desk, get in a quick walk and clear his head. The motivation isn't as important as the net result of Rusty Brick people getting things done, practical things being accomplished, and establishing a culture of real teamwork in the organization.
Well done, Barry! I hope other "bosses" take a lesson here.
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