Upcoming Speaking Appearances: Pubcon Vegas 2017

Pubcon Vegas for 2017 is shaping up to be another amazing event. I am also quite honored that I have been invited to speak and moderate several sessions again this year. This will be my 8th consecutive year of speaking at Pubcon. In addition to speaking and moderating duties, I will also serve as track chair for the Organic SEO Track that will be held in Salon A on Tuesday.

Whether you've attended Pubcon in the past, or not, this is a conference you won't want to miss. Check out the coupon code at the end of this article and register today!

The first session in which I will present is entitled "Knowledge Graph Max: From Strings to Things." Eric Enge will be presenting in the session with me. In this, we will share information about how "smart" Search Engines are getting in understanding queries and content and offer hints on how you can better optimize your digital ecosystem for best results. This session will be held in Salon A on Tuesday, Novembe…

Barry Schwartz Gets It - Leadership in Action

Barry Schwartz is certainly a leader in the digital marketing world. Not only is he the CEO of Rusty Brick, he is also the person behind Search Engine Roundtable and the news editor of Search Engine Land. Barry is often the first person to share important news in the world of search, making him an important person to follow online.

Given his prominence and fame online, some might find it surprising that he is most often the one who takes out the trash at the Rusty Brick offices. If you're one of those who is surprised at this, you shouldn't be. Barry is demonstrating real servant leadership in action. When his team is busy doing more productive work, Barry is taking care of business by making sure menial tasks don't get in the way.

Granted, he admits that taking out the trash is a great way to get away from his desk, get in a quick walk and clear his head. The motivation isn't as important as the net result of Rusty Brick people getting things done, practical things be…

Doing Business Right With Alan Bleiweiss

Alan Bleiweiss is an SEO professional in the San Diego area who specializes in auditing client websites in order to help them address issues that hamper their performance in organic search. He's gotten so adept at his process that he generates a fairly significant income for himself and his part-time assistant.

The secret of his success is really no secret. He recently shared some insights from his journey in an article on his website. There are several great pieces of wisdom in there:
Do amazing work and provide value to your customers
Alan's process for relating to his customers is simple, yet very effective. He does great work, he takes care of his clients, he gives value beyond what was promised. Even when he has to fire a client, he works hard to refer them to someone else who can help.Be generous
Alan mentions that he shares a lot in online groups, forums and through speaking at conferences. I can personally attest to his generous sharing from interacting with him both on…

Book Review: "Be Like Amazon - Even A Lemonade Stand Can Do It" by Jeffrey and Bryan Eisenberg

It's not often that I get to interact with an author as they are planning a book. In the case of Be Like Amazon: Even a Lemonade Stand Can Do It by Jeffrey and Bryan Eisenberg, I got a small preview of the topic via a Facebook post by Jeffrey. I don't remember the original post, but it was something along the lines of a question asking his friends there if they thought a book that boiled down the principles of how Amazon does business and how it applies to any other business would appeal to them. I responded, playing "Devil's Advocate" wondering if that hadn't already been done. Jeffrey's response was that it was not.

I didn't totally understand his response at the time, but after reading the book, I have to agree. It's far more than just another "Amazon" book. It shares very simple, yet profound truths that are also shared in other works in a very entertaining and thoughtful way.

Some of the lessons shared could have come from Good to …

20 Years In The Business

2016 marks a significant milestone in my career as a marketing technologist.

It was 20 years ago, in the Spring of 1996, when I built my first website. From the time I strung together my first HTML up to now it has been a fascinating, interesting, fun (for the most part) and challenging career.

In 1996 I was a non-commissioned officer in the Army. I was coming up on a year left in my contract and had already made the decision to leave military service for a civilian career. The problem was, I had no idea what I wanted to do. I was trained as a Czech linguist and an intelligence analyst. While that in itself was a great career it didn’t really translate directly to a job on the outside.

Moving with a family while in the military in those days was a challenge. Most military communities didn’t have enough on-post housing available for the growing number of families. That made it necessary for many to seek homes off post. What would normally happen was that one member of the famil…