Elmer's Next Speaking Event - Pubcon Florida 2018

I'll be attending Pubcon Florida 2018, which will be held April 10-12, 2018 at the Greater Fort Lauderdale Convention Center in Fort Lauderdale, FL. I'll be presenting in one session and moderating two others. Here are the details:

I will share an updated version of my Entity Optimization for Google and Bing presentation. I've learned a few things since my last presentation in February that I'll be sharing. This session will be held on Thursday, April 12th at 11:10amOn Wednesday, April 11th at 11:10 I will moderate a session with Eric Enge of Stone Temple Consulting in which he will talk on Technical SEO. This should prove to be an excellent hour for anyone who wants to up their game on Technical SEO topicsThe second session I'll moderate will be on Thursday, April 12th at 2:20pm. In this session, Ann Smarty will do a presentation entitled "Link Building Through Relationship Building." If you're looking to up your game on link building, this will be t…

Working To Update Automotive Schema Definitions

Since a lot of the work I do revolves around the auto industry, one of my goals is to help extend definitions to automotive tagging. The current Schema tagging definitions are great, but there are certainly still opportunities to make them better. As I mentioned in my previous post, leveraging structured data tagging is going to be critical to future success in Organic Search.

The way to do this is to join the Automotive Ontology Group on

If you are involved in website optimization for the auto industry, please consider joining in this effort. Head on over to the Automotive Ontology Group website and sign up. You have to first create an account on if you don't already have one.

Pubcon Austin 2018 Wrapup - Schema Was The Theme for the Day

On February 21, 2018 I, once again, had the honor to do a presentation at a Pubcon event. In this case, it was the 1-day local event in Austin, TX. It was great to meet up with other experts in the digital marketing community, swap stories and ideas and learn from some of the best in the business.

Of all the great presentations I sat in on, one central theme seemed to surface throughout the day: Website owners need to get going on Structured Data tagging. As I said in my presentation, "You need to make your new, favorite website.

The first mention of structured data tagging was from Google's Gary Illyes during his kickoff keynote. He said several things regarding Schema, but the most important thing was that "Schema is here to stay," and he strongly encouraged website owners to start leveraging that. He even mentioned that some types of content, such as job listings and recipes, wouldn't even rank if it wasn't marked up with Schema.

Here's a r…

Elmer's Next Speaking Event - Pubcon Austin

I'm happy to let the 2 or 3 of you who read about me here that I will be presenting at the next Pubcon event in Austin, Texas on February 21, 2018. My session will be "Entity Optimization" and I will present an updated version of the same deck I shared in Vegas last November. I've learned a few new things since November, and I'm glad to be able to share them.

I will also be moderating a session on Accelerated Mobile Pages in which Elena Legeros from Google will be presenting. This should also be an interesting session.

If you're at the event, please stop and say "hi."

Pubcon Vegas 2017 Live Blog - Reputation Management with Matt Craine & Tony Wright

On Day 3 of Pubcon Vegas 2017 I sat in on a session on Reputation Management with Matt Craine and Tony Wright presenting. Here are the notes I took during the presentations.

Reputation Management for CEOs & Their Businesses (AKA: Your LinkIn profile probably STILL sucks) - Matt Craine

Your brand is not what YOU think it is - it's what THEY think it isIt's not about ownershipWhat is their impression of you and your brand?It's about your presale relationship with your customerEveryone is a stalkerWhen you meet someone in a business context, people are searching for you and your brandYou (CEO or business owner) now represent the company's brandMake sure your LinkedIn profile is complete and up-to-dateChange your LinkedIn visibility settings so those who are not logged in can see youMake sure to claim your business' LinkedIn profileKeep it updatedUse current imagesOnly 6 out of 10 customers visit a local company's website when researching for a purchaseAudit your…