About Elmer Boutin

I'm a Marketing Technologist and have been working with web sites and in web marketing since 1996. I started out doing web sites for local businesses such as car dealerships and an art gallery. I also helped start an online rental property referral web site aimed at assisting military people find homes before they moved.

I currently work at GTB as Director, Organic Search (SEO) and specialize in search engine optimization (SEO). Prior to joining GTB, I was Director of Search Science at Rockfish where I was the practice lead for Online Reputation Management in addition to heading up SEO efforts for many of their clients. Before that, I was Webmaster for Wilsonart International where I was involved in everything from social media to server administration to web development.

I advocate that Strategy, Content, IT and other Marketing groups work together to have the best possible digital marketing efforts and thus benefit the enterprise. I also believe it's important for everyone to develop themselves as leaders, to learn to be the best they can be at whatever they do.

In this space I draw upon my vast and diverse experience to offer you advice how to do your work better. Although I slant towards web marketing topics, many of the articles here have applications in many different fields.

I ...
  • am a veteran of the U.S. Army (14 years in the Military Intelligence Corps)
  • Understand Czech and German
  • hold an amateur radio license (KB5NJU)
  • am married
  • have three great kids
  • and play the bass
Follow me on 


Opinion Disclaimer: The opinions expressed on this web site are mine and do not necessarily reflect those of my employer or anyone else.

Advertising Disclaimer: Advertisements on this web site are chosen by me because I believe they are good companies to do business with. If you have a problem with a company you saw advertised on this site, please let me know.

I recommend books via a Widget from Amazon.com. If you purchase a book via the link in that widget I do get a small commission. If you don't feel this is appropriate, go to Amazon (or any other book seller) directly and make your purchase.

From time to time you will find book or product reviews in this space. If those items were given to me at no cost I will disclose that within the review.

Popular posts from this blog

Elmer's Next Speaking Event - Pubcon Florida 2018

Pubcon Austin 2018 Wrapup - Schema Was The Theme for the Day

Pubcon Vegas 2017 Live Blog - Reputation Management with Matt Craine & Tony Wright