This is the official website of Elmer Boutin - Marketing Technologist, SEO Professional, Online Reputation Management Consultant and Speaker on Digital Marketing Topics.
Elmer's Next Speaking Event - Pubcon Austin
I'm happy to let the 2 or 3 of you who read about me here that I will be presenting at the next Pubcon event in Austin, Texas on February 21, 2018. My session will be "Entity Optimization" and I will present an updated version of the same deck I shared in Vegas last November. I've learned a few new things since November, and I'm glad to be able to share them.
I will also be moderating a session on Accelerated Mobile Pages in which Elena Legeros from Google will be presenting. This should also be an interesting session.
Here are some notes I took during the SEO Audits session with Alan Bleiweiss and Bill Hartzer.
Bill Hartzer: SEO Audits from An Agency Perspective
Four basic steps to the audit Before You Begin - information neededAccess to the website and log file dataGoogle AnalyticsGoogle Search ConsoleBing Webmaster ToolsHistory - What SEO has been done in the pastList of Domains owned and controledList of CompetitorsAnything else (catchall)Gather DataReview content on the site and how the site is rankingLook at the data from analytics and website consoles (GSC/BWT)Save the data in places that make it easy to retrieve, crunch and reviewLook for subdomainsUse Screaming Frog, and don't forget to adjust the memory settings if the site is larger than 100K pagesWebsite log files can show you error issues that you can't see anywhere elseDon't forget to look at off page items like inbound links and suchUse WebPageTest.org to find issues with site download time issuesAnalyzeLook for obvious prob…
Thou Shall Prosper - The Ten Commandments For Making Money has been on my list to read for quite some time now. I first heard it mentioned on The Dave Ramsey Show and the author, Rabbi Daniel Lapin, has also been interviewed on the EntreLeadership podcast. I recently got caught up on this part of my reading list and very much enjoyed taking in some "old fashioned," but very relevant wisdom. As my friend Alan K'necht pointed out in his book, The Last Original Idea, "... there is nothing new under the sun."
While the ideas Rabbi Lapin shares in this work are based on very old wisdom, they still translate very well into modern times. Throughout it all, misconceptions and bad ideas about business are busted and replaced with good ideas.
As the title suggests, the book is broken down into 10 "commandments," and each one builds on the others to make it rather compelling: Believe in the Dignity and Morality of BusinessExtend the Network of Your Connections to…