This is the official website of Elmer Boutin - Marketing Technologist, SEO Professional, Online Reputation Management Consultant and Speaker on Digital Marketing Topics.
Elmer's Next Speaking Event - Pubcon Austin
I'm happy to let the 2 or 3 of you who read about me here that I will be presenting at the next Pubcon event in Austin, Texas on February 21, 2018. My session will be "Entity Optimization" and I will present an updated version of the same deck I shared in Vegas last November. I've learned a few new things since November, and I'm glad to be able to share them.
I will also be moderating a session on Accelerated Mobile Pages in which Elena Legeros from Google will be presenting. This should also be an interesting session.
I've been following Gary Vaynerchuck online for several years now, but I hadn't yet read any of his books. It wasn't until I heard an interview with him by Chris Hogan on the EntreLeadership podcast about his newest book that I decided to give him a read. I'm glad I did.
The first part of Jab, Jab, Jab, Right Hook covers some basics of getting online and telling your story in a compelling way. The key, according to Vaynerchuck, is not to shout your "right hooks," or calls to action, over and over. Rather, he describes looking at the art of adding value to your customers over and over again without asking for anything. He compares this "jabbing" to the strategy boxers use in order to get their opponents to drop their guards. When the time is right, they come in with the right hook and, hopefully, knock them out. You, as a marketing storyteller, need to time your jabs (informational value adds) and your right hooks (calls to action for purchases or w…
On Day 3 of Pubcon Vegas 2017 I sat in on a session on Reputation Management with Matt Craine and Tony Wright presenting. Here are the notes I took during the presentations.
Reputation Management for CEOs & Their Businesses (AKA: Your LinkIn profile probably STILL sucks) - Matt Craine
Your brand is not what YOU think it is - it's what THEY think it isIt's not about ownershipWhat is their impression of you and your brand?It's about your presale relationship with your customerEveryone is a stalkerWhen you meet someone in a business context, people are searching for you and your brandYou (CEO or business owner) now represent the company's brandMake sure your LinkedIn profile is complete and up-to-dateChange your LinkedIn visibility settings so those who are not logged in can see youMake sure to claim your business' LinkedIn profileKeep it updatedUse current imagesOnly 6 out of 10 customers visit a local company's website when researching for a purchaseAudit your…
I'll be attending Pubcon Florida 2018, which will be held April 10-12, 2018 at the Greater Fort Lauderdale Convention Center in Fort Lauderdale, FL. I'll be presenting in one session and moderating two others. Here are the details:
I will share an updated version of my Entity Optimization for Google and Bing presentation. I've learned a few things since my last presentation in February that I'll be sharing. This session will be held on Thursday, April 12th at 11:10amOn Wednesday, April 11th at 11:10 I will moderate a session with Eric Enge of Stone Temple Consulting in which he will talk on Technical SEO. This should prove to be an excellent hour for anyone who wants to up their game on Technical SEO topicsThe second session I'll moderate will be on Thursday, April 12th at 2:20pm. In this session, Ann Smarty will do a presentation entitled "Link Building Through Relationship Building." If you're looking to up your game on link building, this will be t…