I'll be attending Pubcon Florida 2018, which will be held April 10-12, 2018 at the Greater Fort Lauderdale Convention Center in Fort Lauderdale, FL. I'll be presenting in one session and moderating two others. Here are the details:
I will share an updated version of my Entity Optimization for Google and Bing presentation. I've learned a few things since my last presentation in February that I'll be sharing. This session will be held on Thursday, April 12th at 11:10amOn Wednesday, April 11th at 11:10 I will moderate a session with Eric Enge of Stone Temple Consulting in which he will talk on Technical SEO. This should prove to be an excellent hour for anyone who wants to up their game on Technical SEO topicsThe second session I'll moderate will be on Thursday, April 12th at 2:20pm. In this session, Ann Smarty will do a presentation entitled "Link Building Through Relationship Building." If you're looking to up your game on link building, this will be t…
On February 21, 2018 I, once again, had the honor to do a presentation at a Pubcon event. In this case, it was the 1-day local event in Austin, TX. It was great to meet up with other experts in the digital marketing community, swap stories and ideas and learn from some of the best in the business.
Of all the great presentations I sat in on, one central theme seemed to surface throughout the day: Website owners need to get going on Structured Data tagging. As I said in my presentation, "You need to make Schema.org your new, favorite website.
The first mention of structured data tagging was from Google's Gary Illyes during his kickoff keynote. He said several things regarding Schema, but the most important thing was that "Schema is here to stay," and he strongly encouraged website owners to start leveraging that. He even mentioned that some types of content, such as job listings and recipes, wouldn't even rank if it wasn't marked up with Schema.
The way to do this is to join the Automotive Ontology Group on W3C.org.
If you are involved in website optimization for the auto industry, please consider joining in this effort. Head on over to the Automotive Ontology Group website and sign up. You have to first create an account on W3C.org if you don't already have one.